Scott Lansing

Senior Director of Qualitative Insights

Scott Lansing is a Senior Director of Qualitative Insights who gets to the real story behind how people and businesses make their biggest decisions, from enterprise buyers evaluating new technology to high net worth individuals making investment choices. He designs and leads research programs with hard-to-reach audiences across AI, consumer tech, consumer finance, healthcare and pharma, and content creator communities, bringing consumer ethnographic expertise and B2B experience spanning enterprise to SMB audiences. Scott specializes in messaging, positioning, and go-to-market strategy across the technology, financial services, and healthcare industries. Prior to joining Material, he held research roles at Greenberg, Thesis, and Health Advocacy Strategies, and holds a bachelor’s degree in Journalism from the University of Oregon.

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The Path Was Already There: Designing User Journeys for Human Reality

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