Where is the real growth for restaurant brands?

Discover an advanced approach to de-emphasize reliance on third–party providers so you can own your data and the relationship with your customer.

Over 50% of food and drink app downloads in 2022 were third-party providers, signaling a need for value-added approaches that solicit brand loyalty.
As restaurants raise prices to cover margin erosion, there’s a giant opening for competitive brands.
We offer a proven restaurant growth practice with extensive experience developing strategies for growth and customer retention.
We’ve served as a partner in disruption for challenger brands such as Starbucks, Pizza Hut, Chuck E. Cheese, Church’s Texas Chicken, Jamba Juice, Auntie Anne’s, Whataburger, and more.

Stay one step ahead of the competition and predict the evolving needs of your customers.

More than half of all QSR consumers are digitally inclined, signaling that digital transformation is more critical than ever to identify opportunities and implement value-added approaches.

Stay competitive with productive growth by owning your customer relationships.

Reimagine your customer loyalty program.

Leverage data and technology to create a modern, integrated view of brand loyalty.

We know why people eat out. Discover new solutions to compete for long-term growth.

An over-reliance on third parties to solve your challenges comes at a very steep cost. Material is uniquely structured to understand customers at deeper levels and get new ideas into the market, faster.

Loyalty Program Design & Strategy

We support brands with an experience-first approach from concept through design, modular build, launch and evolution. Our loyalty strategy revolves around customer-centric experiences to create stronger connections for long-term customer retention.

Program Management & Operations

We bring thorough program management to QSR brands, overseeing tech stacks, complex data systems and business rules, integrating solutions across the commerce and program experience.

Loyalty Analytics & Measurement Services

Using an insights-led approach coupled with activation to unveil new opportunities powered with analytics, we measure how and why people behave and provide prescriptive recommendations backed by predictive analytics and forecasting.

Loyalty Marketing & Design Services

CRM/Messaging services are integrated with our loyalty experiences and supported with strategic, award-winning work across concept creation, product design, content strategy, digital experiences and technology.

Technology Consulting Services

We are platform-agnostic and vet 100+ systems/platforms across data, loyalty, messaging, AI, commerce and mobile to ensure partners fit our clients and their roadmaps.

Customer Data Management Services

We provide complete data management services to understand the full device graph across the loyalty ecosystem. We integrate disconnected databases and crystallize data to gain a single, actionable view of each customer.

We are the partner in disruption for challenger brands looking to uncover new growth and reshape the restaurant category.

10 Steps To A Transformational Customer Journey Map

Long-standing restaurant growth practice that’s helped QSRs generate billions in sales.

Trusted partner with 70+ enterprise brands to earn customer loyalty and maximize ROI.

Proven background engaging millions of loyalty members to generate app downloads, reverse declining sales

Innovative service provider for award-winning strategies and solutions.

Industry leader in customer insights and market research.

See the success we’ve created.

7 Eleven

We worked with a national convenience retailer to enable customers to register, earn and redeem loyalty rewards, points and coupons however they wanted – from any device – generating 35MM+ customer downloads in the first few months.

Pizza Hut

We helped one of the largest pizza brands in the world transition millions of email subscribers to a new loyally program in six months, integrating legacy technology to meet the needs of franchisees and reversing six straight quarters of sales decline in the first quarter of launch.

Chuck E. Cheese

We worked with Chuck E. Cheese to revamp its birthday booking experience, and aligned their client loyalty and marketing strategies, leading to outstanding increases across-the-board.

Church S Chickens Sales Momentum Continues 2019

Church’s Texas Chicken

We helped a beloved fried chicken brand modernize its online presence while maintaining its Texas roots, leveraging data and insights to drive program effectiveness, ROI, and optimization opportunities.

Southeastern Grocers

We helped evolve a major grocery chain’s existing loyalty program to maximize on omnichannel investment without losing the successful mechanics of the existing program, generating over 3M app downloads and leading to loyalty incremental sales at 134% of annual goal.

With 30+ years of developing category-defining brands, we know why people eat out.

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Partners we work with.