From discovery to deployment, we enabled Pizza Hut to become a loyalty leader, reversing six straight quarters of same-store sales decline in the first quarter of the program launch. Conversion rates were huge, with 75% of email subscribers converting to Hut Rewards in the first nine months of the launch. Pizza Hut surged 5% in the American Customer Satisfaction Index (ACSI) – the biggest industry gain of the year – landing in the top spot among national pizza chains. We were thrilled to see our work recognized by both discerning pizza lovers and Newsweek, which named Hut Rewards one of America’s Top Loyalty Programs in 2022.
By delivering the right message to the right customer at the right time, we helped turn Pizza Hut fans into lifelong Hut Lovers, in the process ensuring that franchise owners are all set to enjoy a bigger piece of the pie.