Improving the User Experience for a Leading Auto Insurance Brand

image

A prominent leader in the auto and home insurance sector within the United States recognized the dynamic landscape of evolving consumer preferences.

In response to this ever-changing environment, they embarked on a mission to leverage cutting-edge technological advancements to pioneer an enhanced user experience. Seeking to not only broaden their market presence but also prioritize driver safety, the client entrusted Material with the task of devising a strategic blueprint tailored to their objectives. 

Approach

Employed cutting-edge qualitative research methodologies including in-depth interviews, ethnographic studies and focus groups to meticulously analyze emerging innovations and market dynamics.  

Created a comprehensive Jobs to be Done Framework, illuminating the nuanced intricacies of consumers’ safety concerns and aspirations  

Identified six areas of opportunity ripe for transformation: Data Transmission, AI integration, Human-Machine Interface optimization, Biometrics, Connected Spaces and Intelligent Applications deployment  

Orchestrated the creation of sophisticated multi-modal experience prototypes, fostering feedback loops from both stakeholders and users 

Assembled five cross-organizational teams, each formed to catalyze and expedite the seamless transition towards the new digital experience

Outcomes

Our research not only allowed for the development of a strategic blueprint but also forged an industry-redefining customer experience for our client. Our prototype, the Future of Telematics app, was designed around six core pillars: onboarding, rewards, smart routes, vehicle management, family management, and accident mode. This innovative framework not only elevates driver safety but also empowers our client’s customers to secure the most advantageous insurance deals available.  

Let’s talk.

Discover an advanced approach to de-emphasize reliance on third-party providers so you can own your data and the relationship with your customer.

* Indicates required field

Campaign Marketing_QSR_Loyalty_Bottom

"*" indicates required fields

Material needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.