Employed cutting-edge qualitative research methodologies including in-depth interviews, ethnographic studies and focus groups to meticulously analyze emerging innovations and market dynamics.
Created a comprehensive Jobs to be Done Framework, illuminating the nuanced intricacies of consumers’ safety concerns and aspirations
Identified six areas of opportunity ripe for transformation: Data Transmission, AI integration, Human-Machine Interface optimization, Biometrics, Connected Spaces and Intelligent Applications deployment
Orchestrated the creation of sophisticated multi-modal experience prototypes, fostering feedback loops from both stakeholders and users
Assembled five cross-organizational teams, each formed to catalyze and expedite the seamless transition towards the new digital experience
Our research not only allowed for the development of a strategic blueprint but also forged an industry-redefining customer experience for our client. Our prototype, the Future of Telematics app, was designed around six core pillars: onboarding, rewards, smart routes, vehicle management, family management, and accident mode. This innovative framework not only elevates driver safety but also empowers our client’s customers to secure the most advantageous insurance deals available.