Our campaign – from brand work and seasonal promotions to expanded engagement with social audiences – was funderfully diverse. And we’re thrilled with the results!
Since 2019, the number of parties held at Chuck E. Cheese’s nationwide locations has increased 28%, with birthday party revenue up a whopping 36%! The loyalty program propelled a 49% increase in app downloads YoY and a 2,400% increase in Weekly Deal Redemption.
Now a fun, active voice in all its social channels, the brand’s social stats are delectable as well. Thanks to a more engaging and organic social strategy, the company has seen a 570% increase in video views and a 246% increase in engagement.
We were delighted to contribute to those impressive social stats by helping Chuck E. Cheese make a big, hilarious April Fools splash in 2023 with Chuck E. Cheese Weddings. The prank, which featured the witty tagline “Where a Mouse Can Make You a Spouse,” was designed to engage Millennial parents with diplomatic adult humor. It broke social engagement records for the company, received rave reviews from fans, and was featured in marketing news outlets like The Drum and Ad Age.
The satirical video (which received 16MM social media impressions!) signaled that the refreshed brand is still culturally relevant and a guaranteed good time for fun lovers of all ages.