Taking a stand offers brands the chance to be more relevant to a consumer’s identity, but may not always translate into positive outcomes.
Use these 3 simple rules to strike the balance between explicit exchange value and implicit value exchange within your loyalty program.
Discover the 5 secrets for creating a successful, enduring brand fandom that drives customer loyalty and retention.
True loyalty happens when brands become integral to consumer habits. Find out how to design a loyalty program that fosters lifetime loyalty.
Find out how Material’s industry recognized Brand Fidelity™ approach to loyalty can transform you into a high-fidelity brand.
True innovation is fueled by science. Discover how insights work can set your loyalty program up for greater success.