How Market Segmentation Can Improve Your Ad Buying Effectiveness
With in-depth market segmentation, you can craft more relevant messaging without being so specific that it comes off creepy.
Why Are You Scared of Influencer Marketing?
Influencer marketing is slated to be a $15B market by 2022. Here are the tips you need to get the most out of it.
Design a Marketing Localization Strategy in 3 Steps
Brands looking to earn market share in a specific area need to do more than slap a few regional signifiers onto an ad campaign.
Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs
Brands that leverage human fundamental needs are best equipped for success, whatever the future holds. Here’s what you need to know:
Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth
Understanding how fundamental human needs drive consumer decisions can help companies build and market products consumers come back to.