Download the 2022 Fidelity Index to see the full list. Plus, learn how to discover — and improve — your brand's score.
You’ll also get additional analysis on Gen Z’s expectations from brands and industry-specific insights to help guide you forward.
A modern system for understanding and designing experiences that create passionate, durable relationships between brands and their customers.
Material Fidelity™ leverages relationship science and identity research to measure the quality of your customer relationships across three pillars: Useful, Proven, and Personal. The higher a brand scores, the stronger its relationships will be.
Most tools that exist today assess certain parts of the customer relationship, like brand trackers, Voice of Consumer studies, journey management tools, etc. And many of them are good tools for those specific purposes and specific teams. Few of them, however, are designed to zoom out and address the crucial question: Do you, valued customer, believe we have a relationship, too?
High fidelity scores signal greater customer engagement, lifetime loyalty, and overall ROI than traditional brand and CX metrics alone. Here’s why:
1. Material Fidelity™ brings together both the rational and emotional drivers of relationships.
2. It’s grounded in behavioral science techniques that unlock key insights into consumer habits and preferences.
3. It’s validated against third-party data to demonstrate its value in driving superior business outcomes.
You’ll also get additional analysis on Gen Z’s expectations from brands and industry-specific insights to help guide you forward.
Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight
Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation
Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement
Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics