Healthcare

Health systems are losing authority in the moments when patients decide. Material builds the intelligence and experiences that earn the choice.

Authority in Healthcare is Narrowing

Patients increasingly value expertise that feels closer to them: friends, family and social media, over experts and institutions.

What It Means

AI-Driven Disruptions Accelerate

The healthcare sector must adapt to the rise of AI as a care consultant, without undermining clinicians’ central role.

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The Risks of Faltering Continuity of Care

If low adherence were a disease, it would be one of the deadliest and most expensive in the U.S.

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Explore Our Healthcare Perspectives

With more than 50 years of expertise, the Material healthcare practice spans the full arc from research to experience design to market activation, solving the sector’s most pressing challenges and keeping health brands relevant in a fast-evolving landscape.

A Fragmenting Health Landscape

Established healthcare providers are seeing their relevance wane in the face of declining institutional trust and technological disruption that empowers individuals to take control of their own health journeys.

At the same time, the definition of health is broadening and shifting away from experts and reactive treatments to a more proactive, holistic view of wellness.

Health organizations and clinicians need to reinforce their value in an environment where information is democratized and trust is dwindling.

Material’s healthcare practice turns intelligence into action for healthcare providers by:

Uncovering patient motivations, habits and decision drivers
Connecting fragmented data, systems and experiences
Reaching and converting the patients who need your care

How We Help Healthcare Organizations

Understand How Patients Actually Decide

Patient motivations, habits and decision drivers are shifting fast. Know what’s changing before it costs you relevance.

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Make Fragmented Data, Systems and Touchpoints Work Together

Connected data drives better decisions for your health system and better outcomes for patients.

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Differentiate in a Crowded, Competitive Landscape

With so many traditional and alternative options to improve health, stand out by reinforcing authority and delivering clear, consistent value to patients.

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Reach and Convert the Right Target Audiences

Leverage an insights-informed, unified marketing ecosystem to connect with the patients who need the care you provide.

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Deliver Experiences that Guide Choice and Deepen Engagement

Create products, services and experiences that deliver value and build lasting relationships with patients.

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Perspective

Expertise is No Longer Enough: How Healthcare Organizations Can Reclaim Relevance in an Era of Distrust

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Perspective

The Health Wearables Revolution: How the Highest Fidelity Category Can Empower Behavior Change

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Case Study

Transforming Vision Care Customer Journeys through Augmented Reality

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Modern medicine has made incredible advances, but society is not reaping as much benefit as it could. For health brands, understanding and navigating this fast-evolving space is critical to build trust, maintain relevance and improve outcomes.”

Collette Eccleston, PhD, SVP, Behavioral Science