Pharma + Biotech

Breakthrough science only changes lives when it connects with human experience. Material bridges clinical innovation to human behavior, helping companies turn complex therapies into real-world impact.

Connecting Human Intelligence to Business Outcomes

Material steers innovative pharma brands through complex environments by unifying rational and emotional drivers of behavior.

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Navigating Policy with Systems of Learning and Action

Pharma leaders must continuously measure brand signals to navigate policy shifts and in a rapidly changing landscape.

What It Means

Pharma Brand Measurement for the AI Era

AI now stands between patients, clinicians and pharmaceutical brands. Legacy brand metrics fall short.

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Explore Our Pharma Perspectives

Material’s pharma, biotech and medtech practice works where commercial pressure meets scientific differentiation. We are the growth intelligence partner for the world’s leading pharmaceutical companies, aligning insights, market strategy and deep cross-sector expertise to guide life-changing therapies from the lab into the world — maximizing their human impact.

A Hypercompetitive Pharma Landscape

With growing saturation, the spaces where pharma brands can play and win are becoming ever more specialized and more hotly contested.

At the same time, an aging global population, the rising prevalence of chronic illnesses and a need for breakthrough biologics at scale are driving demand for innovation and expansion.

Pharma organizations must differentiate themselves in a crowded sector by making smart, insights-based decisions that drive growth, patient outcomes and competitive advantage.

Material is a strategic ally that gives pharma brands confidence in all the decisions that must be made at every step to launch. Our insights and strategy services help make sense of unpredictability and data overload, accelerating innovation and establishing our clients as industry leaders.

How We Help Pharma and Biotech Brands

Pinpoint Interventions with Patient Insights

Understand where in the patient journey your health innovations, drugs, devices and sophisticated technologies can make the greatest impact.

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Map Your Market

Use segmentation, demand and preference-share studies to understand the right physician and patient groups to target in the market.

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Take a Winning Position

Translate clinical and scientific substance into a defensible, differentiated brand and product story.

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Hone Your Narrative

Test concepts and develop messaging that clearly communicate value and resonate with your audiences.

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Chart Future Growth

Uncover the quantitative layer underneath your audience data to model and forecast demand effectively.

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Track Performance in Real Time

Ongoing, post-launch measurement reveals how your brand and its offerings are actually performing in the market, arming you with data-driven, actionable insights.

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Case Study

WHOOP: Unlocking Human Performance Through Design Innovation

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Case Study

Enhancing TraceLink Experiences: Driving User Engagement and Business Growth through Digital Innovation

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Report

Six Science Principles for Deeper Human Insights

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Perspective

For Healthcare Marketers, Treating AI Search Like Traditional SEO Creates the Wrong Priorities

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Talk to Our Pharma + Biotech Team

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With long development timelines, investment-intensive R&D and a regulated and hyper-competitive landscape, pharma, biotech and medtech brands can’t afford to operate from assumptions. Behavioral science can guide industry leaders at every step.”

Matthew Parsons, SVP and Health & Pharma Client Partner