Material Named a 2026 North America ESOMAR Award Finalist for Qualitative Excellence

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– Company among top leaders for a behavioral segmentation framework that redefined donor engagement for a leading health care brand –

New York, NY – September 17, 2026 – Material, an intelligent growth company providing AI-driven consumer data and insights, brand and product innovation, is pleased to announce it was named a finalist in the 2026 North America ESOMAR Awards for Qualitative Excellence. The ESOMAR Awards celebrate market research innovators and visionaries whose outstanding work is redefining the role of insights in business, culture and society.

Qualitative Excellence Award

Material was a finalist for the Qualitative Excellence Award for developing a behavioral segmentation framework for a leading health care brand that moved beyond traditional demographics to uncover qualitative and emotional drivers behind philanthropic giving. The resulting insights are now guiding the organization’s fundraising and donor engagement.

“Today’s donors aren’t one audience, and generosity isn’t driven by one universal motivation,” said Holly Galpin, vice president of Insights at Material. “What makes someone give, and what makes that giving feel meaningful, can be deeply personal. This work helped us move beyond identifying who donors are to understand the different relationships they want to have with the organizations they support, and how to meet them there.”

This marks Material’s second consecutive year receiving ESOMAR recognition following two awards in 2025 for Excellence in AI and Automation in Market Research and Best Customer Experience Insight.

About Material

Material is an intelligent growth company that is part of the Blackstone portfolio. Material has a 50 year history of helping clients build customer intelligence into brands, experiences and digital platforms that compete and win. Material works with world-class companies to drive demand-centric growth through integrated capabilities including insights-driven strategy, product design and innovation, customer engagement and digital platform engineering. In addition to serving the corporate market, through its subsidiary, Aruliden, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at www.materialgrowth.com.

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