Science-backed customer segmentations to transform your business

Material’s science-based segmentations provide a clearly defined portrait of your target customer. We identify the most valuable groups of customers and prospects and prioritize them by receptivity to your brand’s offering, accessibility in the market, alignment with your strategy and brand purpose, and economic opportunity. 

After we’ve identified these customers, we’ll develop an actionable plan to reach them. For instance, we recently helped a major cruise line better understand non-cruise travelers, allowing them to develop more effective marketing and sales strategies to boost business performance worldwide. 

We’ve been conducting customer segmentations for decades, from geographically small areas to global studies on multiple continents. The key principles are the same. We’ll make sure the segments make sense and that you’re never puzzled by the inclusion or exclusion of a particular group.