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A 2021 Growth Plan: Expert Insights and Predictions to Drive Long-Term Success

The total disruption that defined 2020 has carried forward into 2021, leaving brands unsure of the right next move — find out how to proceed with confidence.
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A 2021 Growth Plan: Expert Insights and Predictions to Drive Long-Term Success

The total disruption that defined 2020 has carried forward into 2021, leaving brands across categories unsure of their next move: is now the right time to launch “X”? Where should we focus our strategic energies? What initiatives should we press pause on (or keep paused)? How have consumer behaviors changed over the last twelve months, and how do these changes affect my brand’s potential growth?

These are the questions we at Material have been hearing from brands across categories — and to arrive at some answers, we put them to our team.

Gain insights your teams can use

As you work on your growth plan for 2021 and beyond, lean into their expertise to pave the way for long-term success.

Don’t wait around while your competitors push their brands forward.

Amy Rogoff Dunn, Partner, Material

Our experts cover brand strategy, innovation, CX and more as they discuss considerations and best practices for planning your next move in an uncertain future.

What you’ll learn

  • The top focus areas for brands going into Q1/2 of the new year,
  • Which initiatives brands should hold off on for now, and which to pursue with confidence,
  • The foundational consumer shifts that have occurred in response to the pandemic,
  • What consumers are looking for right now, and more!

About the author

Material
Material is a modern marketing services company powered by sophisticated analytics, deep human understanding, and design thinking.

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