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Download our guide to survive the end of third-party cookies.
Google will phase out support for third-party cookie tracking tools in its Chrome browser by 2022. Will your marketing team be ready?
After a year of digital disruptions, there’s another one marketers and media buyers must deal with: the end of third-party cookies. Thanks to legislation meant to protect consumer information, invaluable third-party data is essentially being snatched away.
Due to the pandemic, it hasn’t made many headlines recently — but it’s still a big deal. That’s why teams from across Material teamed up to put together this guide: to help you not just survive but thrive as third-party cookies come to an end.
Download our eBook and learn how to:
- Invest in capturing first-party data
- Build brand equity
- Capitalize on contextual advertising
- Kill it with content marketing