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Elizabeth Real

Elizabeth is the head of Material’s Connections Division, exploring innovative ways to deliver the company’s extensive range of services to answer our clients’ toughest challenges. She also leads Material’s Innovation practice. Elizabeth joined Material in 2020, with over 20 years of experience in creating growth with soul through innovation and customer strategy. Over her tenure with Material, Elizabeth has delivered $20 billion dollars of value through new product innovation and cultural transformation for clients including Google, Citi, Pfizer, and Disney. Before Material, Elizabeth was the CEO, Europe, for ?What If! Innovation, creating new experiences, products, and whole new business models for everyone from hospitality leaders to tech unicorns to bio-tech start-ups.

Articles by Elizabeth Real