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Learn how to nurture current fans and capture new ones.
In recent years, we’ve partnered with major movie studios, video game developers and publishers, professional sports teams, global toy companies, and more to surface authentic opportunities to further the fan experience and drive brand growth. Through this extensive portfolio of work, we’ve learned the ways in which franchises can actively nurture the multidimensionality of all kinds of fandom, offering pathways to engagement that support community, identity, and enrichment. From entertainment and media to consumer goods and technology, it’s possible to leverage the potential of franchise mythology across numerous categories.