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The Science of Habit Formation

Learn how to grow your brand during times of disruption with behavioral science.

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The 2020 COVID-19 pandemic has sparked a rapid shift in consumer behavior that is likely to impact the world for years to come. The challenge is not in identifying these changes. Rather, it’s separating the temporary changes from the permanent changes.

Decades of research has identified the critical aspects that make habits stick or fade away. We measure these aspects for the key behaviors in your category, identifying the behaviors that show the telltale markers for permanent change.

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