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You've Written a Diversity Statement. Now What?

Learn how to translate your brand's good intentions into meaningful actions so you can build authentic products, experiences, and communications that resonate.

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If you’re reading this, it’s likely your brand has made or wants to make a commitment to diversity, equity, and inclusion. But, do you understand the identities of your consumers? Without a true understanding of identity, it will be impossible to fulfill that commitment. I’ll explain why and steps your brand can take to become more inclusive of consumers who have often been overlooked.

About the Author

Collette has over 10 years of experience conducting behavioral science research. As SVP of Material's Pragmatic Brain Science Insitute, she specializes in applying behavioral science theory and methods to market research. Prior to her career in market research, Collette was a professor of psychology at Syracuse University where her work addressed stereotypes, attitudes, identity, and group interaction. Collette received a B.A. in Psychology from Columbia University and a Ph.D. in Social Psychology from the University of California, Santa Barbara.

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