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Diversity, Equity and Inclusion Essentials to Boost Your Company’s Brand

Employees are also consumers of your brand; discover, build and engage with them.
Date published:

Employee experience and customer experience are two sides of the same coin — one does not exist without the other. This is especially true when it comes to diversity, equity, and inclusion. If a brand cannot acknowledge and celebrate the diversity in its workforce, it’s unlikely to do so effectively for its customers.

In this webinar, Collette Eccleston (SVP, Behavioral Science) and Kiva R. Wilson (SVP, Diversity, Equity, & Inclusion) shared strategies to help brands better understand their employees, increase retention, and leverage differences to create business value.

What you’ll learn:

  • The value in seeing your employees as consumers of your brand,
  • A framework for attracting outside talent by acknowledging in-house talent in a meaningful way, and
  • The business growth and impact of deliberately designing opportunities for employees to bring their authentic selves to their work and their teams

About the authors

Collette Eccleston
Collette has over 10 years of experience conducting behavioral science research. As SVP of Material's Pragmatic Brain Science Insitute, she specializes in applying behavioral science theory and methods to market research. Prior to her career in market research, Collette was a professor of psychology at Syracuse University where her work addressed stereotypes, attitudes, identity, and group interaction. Collette received a B.A. in Psychology from Columbia University and a Ph.D. in Social Psychology from the University of California, Santa Barbara.

Read more by Collette Eccleston
Kiva R. Wilson
As the SVP of Diversity, Equity, & Inclusion at Material, Kiva collaborates with internal employees and external clients to design and implement tailored strategies that lead to more diverse, inclusive, and high-performing organizations. She is an experienced practitioner with more than 16 years of DE&I strategy and implementation experience, including leading Facebook’s D&I Talent Management program focused on growing and retaining historically underrepresented employees. She is a graduate of Harvard University and Dartmouth College and serves on Dartmouth’s Review Board for Inclusive Excellence and the dev/color Advisory Board.

Read more by Kiva R. Wilson
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