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At Material, insights are at the heart of what we do. We rely on them to drive marketing, communications and brand strategies for our clients, and we seek them out to satisfy our own insatiable curiosity. That’s why we’re thrilled to launch this report, which surveyed 750 marketing leaders from major organizations across more than a dozen industries.
The headline? More than half of marketers aren’t confident their strategy hits the mark. If this sounds familiar – you’re not alone. The good news: This report will arm you with the insights you need to stay competitive and drive growth next year – and we couldn’t be more excited to share.
Download our 2020 Global Marketing Strategy Report to learn:
- How your marketing peers are planning for 2020
- Top 2020 marketing goals to drive business growth
- How and why marketers are turning to customer-centric strategies
- Marketing trends across industries
- The challenges marketers are facing next year
- The most popular marketing strategies and tactics
- Budget breakdowns – see which marketing tactics drive ROI
- The metrics and KPIs that matter most to CEOs