Skip to main content

How to Build a Learning Agenda

Whether you call it a Learning Plan or year-end planning, a Learning Agenda simply identifies what your team needs to know about your consumer to make informed decisions in the year ahead.

Download PDF

Imagine a Learning Agenda that takes your team from reactive research to proactive insights.

Brands that succeed in today’s world know and understand their consumers’ needs better than the competition. We have more tools and approaches to learn about our consumers than ever before, but knowing when and how to use these methods in an actionable way requires strategy and forethought.

Creating next year’s Learning Agenda now can replace reactive research initiatives that leave you constantly trailing behind critical questions with proactive insights journeys that allow for deep reflection and internalization.

In How to Build a Learning Agenda, we’ll review the exact steps, questions, and best practices needed to create a concrete plan that injects consumer-centric thinking into the heart of your business and brand strategy.

Download to discover:

  • The five biggest Rules to Live By for Learning Agenda creation
  • A step-by-step roadmap for creating a Learning Agenda with real business impact
  • Print-ready prompts to prepare you for each phase of Learning Agenda creation
  • Crucial pieces of information to include at every step of the process
  • Helpful hints for bringing stakeholders, team members, and agency partners to the table
  • Five essential elements for creating a great RFP
  • A time-saving sample Learning Agenda layout, so you don’t have to recreate the wheel

About the Author

Material is a modern marketing services company powered by sophisticated analytics, deep human understanding, and design thinking.