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How to Build Fandom for Your Brand

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Fandom is where passion meets community and informs identity. It has the power to meet deep emotional needs and drive lifelong engagement. Brands who want to nurture this kind of engagement, to help it grow, need to understand more than the people they’re trying to market to — they need to understand fandom itself.

In recent years, we’ve helped major movie studios, professional sports teams, global toy companies, luxury retailers, and more accelerate growth by nurturing their fans.

Along the way, we’ve uncovered the universal truths about fandom that brands should consider to improve loyalty and drive deeper engagement — truths that we’re sharing here. Check out our new eBook for the tips you need to build fandom for your brand.

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Material is a modern marketing services company powered by sophisticated analytics, deep human understanding, and design thinking.