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Marketing Daily Featuring Sean Eidson

Customer loyalty programs are turbocharged business accelerators. Launched correctly, they can shape the future of your business and even your industry.

Material recently earned a Strong Performer ranking in The Forrester Wave, Loyalty Service Providers report, earning high marks for emotional loyalty and technology services. The report also highlighted a notable trend in increased loyalty spend by brands in recent years. Sean Eidson, Material’s General Manager of Loyalty & CRM, had the opportunity to chime in on this trend in a recent MediaPost article. 

 Del Taco Restaurants Inc. is the latest QSR chain to implement a loyalty program to motivate and reward customer behavior. Of the new loyalty program, Sean states, “COVID-19 has been a tremendous accelerant of digital transformation and brands have gone from a trickle of digital orders to a flood. Loyalty programs are a great way to capture and leverage those new digital relationships to drive profitable growth.”

 Del Taco was founded in 1964 and today serves more than three million guests each week at approximately 600 restaurants across 16 states. Del Taco reported in July a 57% increase in registered app users since 2019, to nearly 1.5 million. The launch of its latest QSR chain to run a loyalty program is its next step to increase motivations and rewards for customer behavior. With online media regulations changing, first party data brands get from Loyalty programs becomes more valuable, along with the open, owned channels for direct marketing.


Read the full article here: Marketing Daily: Del Taco Launches Multi-Tier Rewards Program.