We’re thrilled to announce that Material has ranked #1 in the Strategic Consultancy category of the 2021 GRIT Report, GreenBook’s annual list of the most innovative research firms in the world.
We’re also excited that we ranked #5 in the overall GRIT Top 50 and #6 in the Full Service category, as well as earning the top spot in the Supplier Mentions category. LRW Group brands were ranked together for the first time in 2020, when Material was also named GreenBook’s #1 Strategic Consultancy.
The 2021 awards highlight the strength of our growing company and our continued commitment to partner with some of the world’s biggest brands to solve their toughest challenges.
The GRIT Top 50 is a brand tracker that uses “innovation” as a key metric to recognize exceptionally innovative strategic partners. GreenBook conducts an online survey and asks respondents to name research companies they consider to be the most innovative (questions are asked verbatim and unaided). Today, it’s the most comprehensive and widely read analysis of the insights industry.