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Habits have always been—and will always be—a central aspect of consumer behavior. To say we’re living in an age of ongoing disruption is … an understatement. Even before the COVID-19 pandemic, developments in technology were driving significant behavior change. Then the pandemic hit, and the consumer landscape changed in ways we’re only beginning to grasp.
What’s coming next? We can’t predict everything, but habit formation research can help us anticipate how consumers will adapt to their new circumstances, adopt new habits, and, perhaps, double down on the habits they hold most dear.