Skip to main content

Why Habit Formation Research Should Guide Your Brand Strategy

In this eBook, we’ll outline how to use habit formation research to maximize your brand strategy with a framework we call 'Habit Illumination.'

Download PDF

Habits have always been—and will always be—a central aspect of consumer behavior. To say we’re living in an age of ongoing disruption is … an understatement. Even before the COVID-19 pandemic, developments in technology were driving significant behavior change. Then the pandemic hit, and the consumer landscape changed in ways we’re only beginning to grasp.

What’s coming next? We can’t predict everything, but habit formation research can help us anticipate how consumers will adapt to their new circumstances, adopt new habits, and, perhaps, double down on the habits they hold most dear.

About the Author

Lauren develops creative approaches to help understand consumer behavior and why people sometimes say one thing but do another. As Research Scientist Director of Material's Pagrmatic Brain Science Insititute, she draws on her expertise in emotion processing, decision making, and behavior to produce meaningful insights and novel research approaches. Lauren joined Material in February 2018 and received a B.S. in Anthropology from Florida State University and a PhD in Psychology from Emory University.

Profile Photo of Lauren Murphy