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How Insights Can Power Empathetic Brand Campaigns

Build brand trust and genuine connections with your consumers. Discover how leading companies create insights-driven marketing campaigns.
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Today’s consumers want brands that understand their needs, their priorities, and most importantly, their values. In fact, 72% of consumers will only engage with your marketing content when the messaging is personalized to them. 

In this webinar, Danielle Sherman, Vice President of Communications and Media at Material, and Natalie Kay, Senior Public Relations Director for Frontline Education, shared key strategies and real-life examples of how leading companies have built insights-driven marketing campaigns that foster empathy and connection.

What you’ll learn:

About the authors

Danielle Sherman
Danielle Sherman is the Vice President of Communications and Media at Material. She partners with communications clients to offer end-to-end content strategy consultation across every campaign touch-point. Danielle has collaborated with some of the nation’s leading public relations agencies and marketing and communications specialists to develop messaging, insights, and strategies that have supported hundreds of B2C and B2B campaigns. Prior to Material, Danielle worked at PR agencies big and small, with clients in the beauty and grooming, lifestyle, family, entertainment, and fashion industries.

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Amy Baillett
Amy Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist to several boards, and is an award-winning and best-selling author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Read more by Amy Baillett
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