Video
How Insights Can Power Empathetic Brand Campaigns
Build brand trust and genuine connections with your consumers. Discover how leading companies create insights-driven marketing campaigns.
Date published:
Today’s consumers want brands that understand their needs, their priorities, and most importantly, their values. In fact, 72% of consumers will only engage with your marketing content when the messaging is personalized to them.
In this webinar, Danielle Sherman, Vice President of Communications and Media at Material, and Natalie Kay, Senior Public Relations Director for Frontline Education, shared key strategies and real-life examples of how leading companies have built insights-driven marketing campaigns that foster empathy and connection.
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What you’ll learn:
- Why incorporating insights-driven empathy into your consumer outreach is crucial for brand success,
- How to leverage quick-turn research methods to validate consumer sentiments before launching campaigns,
- Strategies your teams can use to creatively and tactfully turn crises into brand opportunities.
