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A Global Research Guidebook: Principles, Methodologies, and Expert Tips to Drive Strategy Across Markets

Our latest guide shares experience-tested principles, innovative methodologies, and market-specific knowledge we rely on to help brands we partner with achieve success on a global scale.

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We work in over 30 different countries, on 6 continents, and in over 25 languages to help inform global strategy and positioning for brands like Google, Amazon, Uber, Pfizer, Blackrock, and GE. ​And now we’re sharing our expertise to help you bolster your global insights and growth strategy.

Download our global research guidebook to learn:

  • The 4 essential drivers of global success
  • How to conduct remote fieldwork in the wake of COVID-19
  • Cultural context considerations for 11 major countries, including England, France, Germany, Russia, India, China, Japan, Australia, Canada, Mexico, and Brazil

Researcher, marketer, CX or innovation pro — whoever you are, you’ll walk away with the knowledge you need to get started designing a robust and effective global insights strategy to drive multi-market growth for your organization.

About the Author

Material is a modern marketing services company powered by sophisticated analytics, deep human understanding, and design thinking.