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Understanding the Customer Journey: 6 Key Steps to Building Better Customer Relationships & Increased Loyalty

Here are the 6 key principles we rely on to build meaningful customer journey maps and help our clients reach the right consumers with the right products and messaging, through the right channels.

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Today’s shopping landscape has effectively obliterated the traditional marketing funnel. As digital brand experiences weave seamlessly in and out of physical experiences, customers have never been more empowered to chart their own course.

Download our ebook to discover the 6 key principles we rely on to build meaningful customer journey maps and help our clients reach the right consumers with the right products and messaging, through the right channels, and at the right time.

About the Author

Material is a modern marketing services company powered by sophisticated analytics, deep human understanding, and design thinking.