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A Brand's Guide to Understanding Consumer Psychology in 2021

Understanding how less-conscious aspects of consumer psychology impact the behavior of key customer segments lets brands shape a better future for stakeholders.

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One of the most remarkable aspects of the coronavirus pandemic is the degree to which people across the globe participated in a shared experience. Though much about this pandemic period has been unpredictable, our behavioral response was not. The ways that humans respond and adapt to immediate and long term threats is well documented by decades of psychology research.

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