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LinkedIn Marketing Essentials

Leverage LinkedIn to attract leads and drive growth. Find out how to build your brand's visibility and generate qualified leads through LinkedIn marketing strategies.
Date published:

LinkedIn is an incredible business tool for meeting potential customers. As such, it requires thoughtful curation on the front end before you can expect to see returns on your outreach.

In this webinar, Andros Sturgeon, co-host of the “Marketing Geeks” podcast, and Iris Sturgeon, co-founder of Starchild Interactive, offer a deep dive into LinkedIn marketing strategies that can help build your brand’s visibility, generate high-quality leads, and close more business deals.

What you’ll learn:

  • How to evaluate your current online presence,
  • Strategies to thoughtfully build your brand’s profile and establish authority with current and new connections,
  • Techniques to expand your network by forming relationships with key decision-makers, and more!

About the author

Amy Baillett
Amy Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist to several boards, and is an award-winning and best-selling author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Read more by Amy Baillett
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