In January of 2020, it was big news: Google announced its plan to phase out support for third-party cookie tracking tools in its Chrome browser by 2022.
Both marketers and media buyers were understandably anxious — thanks to legislation meant to protect consumer data, invaluable third-party data was essentially being snatched away.
Of course, bigger news soon broke. As COVID-19 forced all of us — marketers, media buyers, and everyone else on the planet — to radically alter the ways we conducted our lives and businesses, cookies suddenly didn’t seem so important.
As we continue to adjust to life post-pandemic, the fact remains that third-party cookies are leaving Chrome. When they do, you’ll need to be ready to adjust.
After the cookie crumbles, will your marketing team be ready?
The fallout of this cookie apocalypse will be marked by those who thrive, those who survive, and those who throw in the towel. And even though it is hard to admit, we believe this inevitable transition will ultimately be good for all stakeholders in the industry: marketers, brands, and consumers, alike.
Don’t let one more digital marketing disruption keep you up at night. It may be the end of the cookie as we know it, but Material has some tips that we are confident will help you survive the transition.
What you’ll learn
- 4 tactics for surviving and thriving without Chrome’s third-party cookies in 2022,
- Why you should invest in capturing first-party data, and how to best utilize it,
- The 2 steps for updating your strategy to build brand equity,
- How to capitalize on contextual advertising,
- Why you should invest in content marketing, and more!