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The Essentials of a Digital-First Marketing Strategy

Digital success is simple, not easy. Irresistibly engage your audiences with these tips and strategies to support your digital-first marketing communications initiatives.
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Two years ago, national restaurant chain Church’s Chicken partnered with Material to reimagine and transform their existing communication channels. Their vision was a digital-first approach to marketing and customer loyalty efforts.

The results have exceeded all expectations, with Church’s achieving a digital conversion rate of 16% and a 27% increase in mobile conversions. In 2020, order-ahead sales increased 540%, and active loyalty engagement increased by 40%.

In this webinar, Alan Magee, Vice President of Digital Marketing & Technology at Church’s, and Candice Garcia, Associate Director of Connection at Material, share how Church’s and Material worked together to achieve these incredible results. They’ll explore why and how they re-envisioned web and mobile experiences to present more dynamic, visually driven, and data-informed content.

What you’ll learn:

  • The impetus for embracing digital-first communications for your brand,
  • The need for an iterative approach to your digital strategy,
  • A checklist to determine if you have the building blocks necessary to meet your consumers where they are online.

About the author

Amy Baillett
Amy Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist to several boards, and is an award-winning and best-selling author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Read more by Amy Baillett
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