Two years ago, national restaurant chain Church’s Chicken partnered with Material to reimagine and transform their existing communication channels. Their vision was a digital-first approach to marketing and customer loyalty efforts.
The results have exceeded all expectations, with Church’s achieving a digital conversion rate of 16% and a 27% increase in mobile conversions. In 2020, order-ahead sales increased 540%, and active loyalty engagement increased by 40%.
In this webinar, Alan Magee, Vice President of Digital Marketing & Technology at Church’s, and Candice Garcia, Associate Director of Connection at Material, share how Church’s and Material worked together to achieve these incredible results. They’ll explore why and how they re-envisioned web and mobile experiences to present more dynamic, visually driven, and data-informed content.