Video
The Essentials of Building a Mission-Driven Brand
It’s no longer enough for brands to deliver quality products and services. Organizations today must be authentically mission-driven.
Date published:
About 2 in 3 global consumers would switch brands or boycott an organization depending on the stance they take on controversial issues, according to McKinsey. And a stunning 9 in 10 Gen-Zers (who represent a large portion of consumers worldwide) believe companies have a responsibility to address social and environmental issues.
In this webinar, Collin Wood, VP of Brand Strategy at Material, chats with Ben Gaddis, Senior Partner at Material, about how brands and businesses can better meet rising expectations in more authentic ways.
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What you’ll learn:
- The difference between your brand’s mission and its purpose
- Methods of earning your customers’ trust by structurally changing your brand’s behavior
- How a brand can do good for the world while also doing what’s right for business
