Step back and consider whether you’re ready—really ready—for what’s required to be successful in any overhaul of your digital strategy. Here are four critical truths to keep in mind as you mull over the possibilities.
Employee turnover is higher than ever. Keep your workforce motivated and engaged with a great employee experience. Here’s how to deliver:
With in-depth market segmentation, you can craft more relevant messaging without being so specific that it comes off creepy.
Taking a stand offers brands the chance to be more relevant to a consumer’s identity, but may not always translate into positive outcomes.
A full market segmentation offers multiple priority targets and allows you to set aside lower priority groups and optimize your resources.
Brands have a lot to gain from consumer psychology. Discover how to meet emerging consumer needs and establish a competitive advantage.
Use these techniques to take your brand tracking study from boring and run-of-the-mill to more dynamic and actionable.
Market segmentations are lost in a PowerPoint. Strong storytelling can help. Illuminate your market segmentation with these expert tips.
Customer journey management allows brands to continuously improve the customer experience, or CX. Discover how to optimize yours.
Use these 3 simple rules to strike the balance between explicit exchange value and implicit value exchange within your loyalty program.