4 Truths Of Digital Transformation: Keeping CX At The Center Of Your Digital Strategy
Step back and consider whether you’re ready—really ready—for what’s required to be successful in any overhaul of your digital strategy. Here are four critical truths to keep in mind as you mull over the possibilities.
5 Ways To Re-Imagine Your Employee Experience
Employee turnover is higher than ever. Keep your workforce motivated and engaged with a great employee experience. Here’s how to deliver:
How Market Segmentation Can Improve Your Ad Buying Effectiveness
With in-depth market segmentation, you can craft more relevant messaging without being so specific that it comes off creepy.
How Brands Win and Lose Customer Loyalty by Taking a Stand
Taking a stand offers brands the chance to be more relevant to a consumer’s identity, but may not always translate into positive outcomes.
Do You Need Market Segmentation to Define Your Target Market?
A full market segmentation offers multiple priority targets and allows you to set aside lower priority groups and optimize your resources.
Why Understanding Consumer Psychology Is So Important
Brands have a lot to gain from consumer psychology. Discover how to meet emerging consumer needs and establish a competitive advantage.
3 Fresh Ideas to Reinvigorate Your Brand Tracking Studies
Use these techniques to take your brand tracking study from boring and run-of-the-mill to more dynamic and actionable.
Building Empathy & Buy-In for Your Market Segmentation
Market segmentations are lost in a PowerPoint. Strong storytelling can help. Illuminate your market segmentation with these expert tips.
Customer Journey Management: Keeping Your CX on Track
Customer journey management allows brands to continuously improve the customer experience, or CX. Discover how to optimize yours.
Your Loyalty Program Is Broken — Here’s How To Fix It
Use these 3 simple rules to strike the balance between explicit exchange value and implicit value exchange within your loyalty program.