Article Archives - Page 3 of 5

Your Loyalty Program Is Broken — Here’s How To Fix It

Use these 3 simple rules to strike the balance between explicit exchange value and implicit value exchange within your loyalty program.

Influencer marketing is slated to be a $15B market by 2022. Here are the tips you need to get the most out of it.

With a longer path to purchase and evolving consumer needs to consider, the travel industry can benefit from habits research.

Are you suffering from poor brand tracking data? Here’s what to look for and where to turn if your brand tracker isn’t up to par.

Tapping into online communities can confirm the obvious (and less obvious) attitudes consumers may harbor about their brand experience.

Has your online community stagnated? Get expert solutions to reinvigorate your member conversations and increase high-quality engagement.

Your online community can help solve a variety of business problems if you use consistent interaction to build momentum and keep them engaged.

Better data quality and clarity on media effectiveness are just two benefits to introducing market segmentation to your brand tracking.

Leverage company history, business goals, and employee experience to lay the groundwork for a compelling customer experience.

Customer journey mapping is a key customer experience research method that will reveal how well your CX is working.