Your Loyalty Program Is Broken — Here’s How To Fix It
Use these 3 simple rules to strike the balance between explicit exchange value and implicit value exchange within your loyalty program.
Why Are You Scared of Influencer Marketing?
Influencer marketing is slated to be a $15B market by 2022. Here are the tips you need to get the most out of it.
Why the Travel Industry Must Embrace New Habit Formation
With a longer path to purchase and evolving consumer needs to consider, the travel industry can benefit from habits research.
Your Brand Tracking Data May Be a Mess
Are you suffering from poor brand tracking data? Here’s what to look for and where to turn if your brand tracker isn’t up to par.
3 Reasons You Need an Online Community Right Now
Tapping into online communities can confirm the obvious (and less obvious) attitudes consumers may harbor about their brand experience.
How To Maximize Your Online Community Engagement
Has your online community stagnated? Get expert solutions to reinvigorate your member conversations and increase high-quality engagement.
Enhance Your Online Community Through Stakeholder Engagement
Your online community can help solve a variety of business problems if you use consistent interaction to build momentum and keep them engaged.
Why Market Segmentation Needs to be Part of Your Brand Tracking Program
Better data quality and clarity on media effectiveness are just two benefits to introducing market segmentation to your brand tracking.
Customer Experience Consulting: How to Get CX-Centric Change Right
Leverage company history, business goals, and employee experience to lay the groundwork for a compelling customer experience.
Customer Experience Consulting: Using Customer Experience Research to Understand Your CX
Customer journey mapping is a key customer experience research method that will reveal how well your CX is working.