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Branding & Brand Strategy

Identity, positioning, equity, perception, development, portfolio strategy — resources covering the entire world of brand.

Brand Experience vs. Customer Experience: How to Get the Balance Right

The New Guide To Experiential Marketing

The Essentials of Building a Mission-Driven Brand

Why Brand Fidelity Is The Key To Customer Loyalty & Retention

Why Brand Fandom Matters: 5 Secrets To Drive Customer Loyalty & Retention

Consumer Motivation and the Luxury Market: Lessons for Brands

How to Build Fandom for Your Brand

Unlocking the Potential of Franchise Mythology: A Framework for Brand Growth

Why Habit Formation Research Should Guide Your Brand Strategy

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