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Consumer Insights

From qualitative to quantitative, from methodology to activation — this is your hub for all things consumer insights and market research.

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

How Insights Can Power Empathetic Brand Campaigns

Design a Marketing Localization Strategy in 3 Steps

Consumer Motivation and the Luxury Market: Lessons for Brands

Enhance Your Online Community Through Stakeholder Engagement

How To Maximize Your Online Community Engagement

3 Reasons You Need an Online Community Right Now

Unlocking the Potential of Franchise Mythology: A Framework for Brand Growth

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