Mastering Jobs To Be Done: A Customer Segmentation Framework
“Jobs To Be Done” is a simple framework for thinking about how to meet your customers’ needs. Leverage JTBD to get your brand “hired”.
How to Build a Learning Agenda
Improve your year-end planning. Find out how a Learning Agenda can help you make informed brand and marketing decisions in the year ahead.
How to Write A Great RFP
No matter what kind of RFP you’re writing, our proposal template is designed to save you time through the bidding process and help you evaluate and choose the right service provider to partner with.
A Primer on Market Segmentation
Whether it’s marketing communications, product development, or digital activation, a market segmentation study is a decision-making tool.
6 Key Elements of Brand Tracking Success
The most successful brand tracking programs have 6 key elements in common. Find out how to leverage them for your success.
A Brand’s Guide to Understanding Consumer Psychology
Understanding how consumer psychology impacts the behavior of key customer segments allows brands to shape a better future for stakeholders.
You’ve Written a Diversity Statement. Now What?
Discover how incorporating identity can help your organization back up your diversity statement with concrete action.
Why Habit Formation Research Should Guide Your Brand Strategy
Discover how to use habit formation research to maximize your brand strategy with a framework we call “Habit Illumination.”
Getting to Breakthrough: A Holistic Approach to Innovation Strategy
Don’t leave the future of your business to chance. Learn more about Material’s holistic approach to brand innovation strategy.
Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth
Understanding how fundamental human needs drive consumer decisions can help companies build and market products consumers come back to.