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No matter what kind of RFP you’re writing, our template is designed to save you time and help you evaluate and choose the best partner.
Whether it’s marketing communications, product development, or digital activation, a market segmentation study is a decision-making tool.
The most successful brand tracking programs have 6 key elements in common. Find out how to leverage them for your success.
Discover how incorporating identity can help your organization back up your diversity statement with concrete action.
Discover how to use habit formation research to maximize your brand strategy with a framework we call “Habit Illumination.”
Understanding how fundamental human needs drive consumer decisions can help companies build and market products consumers come back to.
Embodied Branding occurs when branded materiality reflects consumer aspirations. Find out how it can help your brand development strategy.
Are data quality issues affecting your brand tracking program? Get relevant, reliable insights by using these 38 best practices.
Take advantage of these 5 lessons for transforming your brand tracking program into a holistic insights infrastructure.