Embodied Branding: Your Untapped Brand Development Strategy
Embodied Branding occurs when branded materiality reflects consumer aspirations. Find out how it can help your brand development strategy.
Data Quality in Brand Tracking: 38 Best Practices
Are data quality issues affecting your brand tracking program? Get relevant, reliable insights by using these 38 best practices.
The Beauty Of Insights: Leveraging Habit Formation Research To Fuel Business Impact
Explore how Material’s Habit Illumination framework helped Ulta Beauty leverage behavior-driven insights to inform their business strategy.
5 Lessons In Building A World-Class Brand Insights Program
Take advantage of these 5 lessons for transforming your brand tracking program into a holistic insights infrastructure.
The Psychology of Statistics: Surveying With Confidence
Survey with confidence, gain actionable results. Discover these tips and best practices for getting the most out of internal surveys.
Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact
Technology has changed the marketing game, the players, and the rules. Find out how to achieve synergy with your media strategy.
How to Build Fandom for Your Brand
Fandom is where passion meets community and informs identity. Brands who want to nurture this kind of engagement need to understand the nature of fandom itself.
The Future of Customer Centric Marketing
Becoming truly customer centric
is the new imperative. The good
news? Those who step up have the opportunity to get ahead of the competition.
10 Steps To A Transformational Customer Journey Map
Accelerate your CX success and power real organizational change with a transformational customer journey map in 10 easy steps.