QSR: How Restaurant Brands Can Compete With Third-Party Delivery
A rise in food delivery apps means margin erosion for operators. Material experts recently weighed in on an article with QSR.
Material and Acquia Strengthen Strategic Alliance to Enhance Digital Transformation Experiences for Enterprise Technology and Marketing Clients
Material and Acquia have announced a strengthened partnership to enhance digital transformation experiences.
Material and BlueOcean Announce New Partnership to Deliver Real-Time Brand Intelligence for Businesses
Material and BlueOcean have announced a partnership to deliver real-time brand intelligence for businesses through AI technology.
Material Introduces its Inaugural Fidelity Index, Ranking 165 Consumer Brands on Strength of Customer Relationships
Material Fidelity™ Index leverages relationship science and identity research to gauge how brands can cultivate deeper customer relationships LOS ANGELES, Dec. 5, 2022 — Material, a digital experience transformation company helping companies revolutionize their customer relationships, today announced the launch of its inaugural Material Fidelity Index, which ranks 165 consumer brands by measuring each brand’s depth of customer-centricity. This year’s […]
Material Continues Leadership Expansion as Sharon Kamra Joins as the Company’s First Chief People Officer
Kamra’s hiring signifies Material’s ongoing commitment to advance its employee experience Los Angeles, CA – November 7, 2022 – Global customer experience transformation company, Material, announced today that Sharon Kamra has been named as its first Chief People Officer. Kamra assumes responsibility for the company’s overall people experience and operations, including recruiting, compensation, benefits, and […]
Humans Are Irrational – Here’s Why Your Business Should be Too
Rational thinking might be overrated – especially during a recession, argues Collette Eccleston, senior vice-president of Material.
Material Acquires Srijan Technologies to Strengthen Technology and Global Delivery Capabilities
Material announced today that it has acquired Srijan Technologies, a renowned global digital engineering firm.
TikTok Shares New Insights into How Users Respond to Promotions in the App
Material helped TikTok understand how TikTok clips drive consumer action and the key elements that improve marketing performance in the app.
TikTok launches new ad solutions with smarter targeting and amplified product discovery
How Material insights helped TikTok understand consumers and develop its new commerce ad suite called “Shopping Ads.”
Material Expands Senior Leadership Team as Growth and Evolution Accelerate
Material announces the appointment of two key leadership hires to further support its growth and evolution.