Material Introduces its Inaugural Fidelity Index, Ranking 165 Consumer Brands on Strength of Customer Relationships
Material Fidelity™ Index leverages relationship science and identity research to gauge how brands can cultivate deeper customer relationships LOS ANGELES, Dec. 5, 2022 — Material, a digital experience transformation company helping companies revolutionize their customer relationships, today announced the launch of its inaugural Material Fidelity Index, which ranks 165 consumer brands by measuring each brand’s depth of customer-centricity. This year’s […]
Material Continues Leadership Expansion as Sharon Kamra Joins as the Company’s First Chief People Officer
Kamra’s hiring signifies Material’s ongoing commitment to advance its employee experience Los Angeles, CA – November 7, 2022 – Global customer experience transformation company, Material, announced today that Sharon Kamra has been named as its first Chief People Officer. Kamra assumes responsibility for the company’s overall people experience and operations, including recruiting, compensation, benefits, and […]
Humans Are Irrational – Here’s Why Your Business Should be Too
Rational thinking might be overrated – especially during a recession, argues Collette Eccleston, senior vice-president of Material.
Material Acquires Srijan Technologies to Strengthen Technology and Global Delivery Capabilities
Acquisition Catalyzes Science and Systems Approach LOS ANGELES, Calif. (September 15, 2022) — Leading customer experience transformation company, Material, today announced that it has acquired Srijan Technologies, a renowned global digital engineering firm with offices across India, APAC, Europe, and the US. Material’s unique approach to shaping customer experience powerfully combines strategy, insights, design and […]
TikTok Shares New Insights into How Users Respond to Promotions in the App
Material helped TikTok understand how TikTok clips drive consumer action and the key elements that improve marketing performance in the app.
TikTok launches new ad solutions with smarter targeting and amplified product discovery
How Material insights helped TikTok understand consumers and develop its new commerce ad suite called “Shopping Ads.”
Material Expands Senior Leadership Team as Growth and Evolution Accelerate
Material announces the appointment of two key leadership hires to further support its growth and evolution.
How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel
Data and behavioral science show how consumer habits are shifting in the wake of COVID. Here are four key insights from Material’s trackers to help you navigate 2022 and beyond.
Material Achieves SOC II, Type 1 Certification
Material has successfully completed the SOC II, Type 1 audit developed by the American Institute of Certified Public Accountants (AICPA).