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Category: Uncategorized

The New “Value” Menu—Why Recession-Proofing QSR Must Go Beyond Low Cost 

We’ve put together three tips QSR brands can use to survive an economic downturn.

Want To Recession-Proof Your Business? Invest In Your Brand Ecosystem

Being ideally situated in a brand ecosystem is the best way to maintain relevancy with your consumers in the ways that matter most to them.

Future-Proof Your Enterprise Technology with Composable Architecture  

Now’s the time to future-proof your enterprise technology with composable architecture.

Going to the Cloud? These High-Level Migration Strategies Will Ensure a Smooth Transition 

Cloud migration can seem daunting, but our five-part cloud migration process will help you feel confident about the move. 

Want To Win Over Gen Z? Invest In Becoming a High Fidelity Brand  

Gen Z is seeking out brands that reflect their values and make a positive impact on local and global communities.

These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships 

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships.

What’s in a High Fidelity Relationship? 3 Key Ingredients For Strong Consumer Relationships 

We all know and feel the power of relationships. But why are they so valuable to us? And what makes them so important? Explore this universal pull with three dynamic takeaways integral to passionate and durable relationships from Monica Belmaña, Director of Behavioral Science.   Our lives are built around relationships: we are constantly building, […]

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Here’s why a future-proof brand tracking program can provide such a strong competitive advantage — especially in an uncertain economy.

You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

If your organization is struggling to deliver high-fidelity experiences that lead to enduring, mutually valuable customer relationships, here are 4 actions you should take now. 

Material Expands Senior Leadership Team as Growth and Evolution Accelerate

Material announces the appointment of two key leadership hires to further support its growth and evolution.

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Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

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The 2022 Material Fidelity Index

The Future of Customer-Centric Marketing: Insights and Opportunities

How to Use Your Brand Identity to Build Fandom

10 Steps To A Transformational Customer Journey Map

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Popular Resources
  • The 2022 Material Fidelity Index
  • The Future of Customer-Centric Marketing: Insights and Opportunities
  • How to Use Your Brand Identity to Build Fandom
  • 10 Steps To A Transformational Customer Journey Map
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