Want To Win Over Gen Z? Invest In Becoming a High Fidelity Brand
This article was written by John Wise, VP of Cultural Insights. As far back as 1999, marketers predicted that brands would need to embrace social responsibility to win new customers. That prediction has certainly been borne out, with seventy-five percent of Gen Z viewing sustainability as more important than brand names. This young demographic […]
These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships
Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. Hear from Collette Eccleston and Monica Belmaña from our Behavioral Science team to learn how comparing the science of human relationships applies to the challenges of creating high fidelity brand relationships. Relationships are powerful: they fulfill our […]
What’s in a High Fidelity Relationship? 3 Key Ingredients For Strong Consumer Relationships
We all know and feel the power of relationships. But why are they so valuable to us? And what makes them so important? Explore this universal pull with three dynamic takeaways integral to passionate and durable relationships from Monica Belmaña, Director of Behavioral Science. Our lives are built around relationships: we are constantly building, […]
How a Better Brand Tracking Program Can Forge Deeper Connections with Customers
This article was written by Bianca Reed, VP of Global Tracking. While visiting our oldest at college, we went to a DC restaurant with several TVs playing national news. The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that […]
You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now
If your organization is struggling to deliver high-fidelity experiences that lead to enduring, mutually valuable customer relationships, here are 4 actions you should take now.
Material Expands Senior Leadership Team as Growth and Evolution Accelerate
Material announces the appointment of two key leadership hires to further support its growth and evolution.
Employees Are the New Customers
Here are four reasons why improving your employee experience is imperative to brand health and the success of your CX strategy.
Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success
Irrationality in business, by definition, shouldn’t make sense. But it often does. Here are three lessons we can learn from Walmart’s recent win (customer experience innovators, take note).