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Category: Video

Protected: “How TikTok Redefined The Customer Journey” Webinar Recording

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Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

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The 2022 Material Fidelity Index

The Future of Customer-Centric Marketing: Insights and Opportunities

How to Use Your Brand Identity to Build Fandom

10 Steps To A Transformational Customer Journey Map

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Google: Customer Insights
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Target: Customer Segmentation
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UPS: Social Media & Analytics
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Data Science + Analytics
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Cultural Foresight

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Architecture + Implementation

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Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
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Brand Tracking
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Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics

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The 2022 Material Fidelity Index
The Future of Customer-Centric Marketing: Insights and Opportunities
How to Use Your Brand Identity to Build Fandom
10 Steps To A Transformational Customer Journey Map

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