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Category: Video

Protected: “How TikTok Redefined The Customer Journey” Webinar Recording

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Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

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Qualitative Communities
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The 2022 Material Fidelity Index

The Future of Customer-Centric Marketing: Insights and Opportunities

How to Use Your Brand Identity to Build Fandom

10 Steps To A Transformational Customer Journey Map

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Google: Customer Insights
Mercedes-Benz: Customer Experience
Target: Customer Segmentation
Zenni Optical: Brand Strategy
Allstate: Customer Experience
UPS: Social Media & Analytics
Sephora: Customer Loyalty
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Momentive: Brand Transformation

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Strategy Consulting
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Data Science + Analytics
Behavioral Science
Cultural Foresight

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Experience + Data Platforms
Architecture + Implementation

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Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement

Track + Improve

Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics

Popular Resources

The 2022 Material Fidelity Index
The Future of Customer-Centric Marketing: Insights and Opportunities
How to Use Your Brand Identity to Build Fandom
10 Steps To A Transformational Customer Journey Map

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