Visual Storytelling Essentials for Online Marketers
Whether you’re building your personal brand or managing a large brand, visual content is an essential part of telling your story.
Today’s audiences are only willing to read 20% of a web page with 600+ words, which means that text-based content won’t help you grow your business. Instead, today’s business leaders and online marketers need to harness the power of visual communication.
In the first session of Material’s 2021 Marketing Strategy Summit, Chrissy Cowdrey, Founder & CEO of visual storytelling platform Stagger, joined Material’s Amy Balliett, Senior Fellow of Visual Strategy, to discuss how high-quality visual content connects your audience to your brand and more effectively tells your brand story.
Enter your information to access the free webinar recording and guide, The Essentials of Visual Storytelling for Online Marketers.
What you’ll learn:
- The importance of an intentional visual communications strategy,
- The essentials to balancing form and function in your brand’s imagery,
- Guidelines for creating high-quality visual content to catch your customers’ attention,
- Best practices to ensure your content is true to your brand and connects with your audience, and more!
