Skip to Main Content

Visual Storytelling Essentials for Online Marketers

We've all heard that content is king, but increasingly we're learning that visual content reigns supreme. Learn more from this exclusive video and guide.
Date published:

Whether you’re building your personal brand or managing a large brand, visual content is an essential part of telling your story.

Today’s audiences are only willing to read 20% of a web page with 600+ words, which means that text-based content won’t help you grow your business. Instead, today’s business leaders and online marketers need to harness the power of visual communication. 

In the first session of Material’s 2021 Marketing Strategy Summit, Chrissy Cowdrey, Founder & CEO of visual storytelling platform Stagger, joined Material’s Amy Balliett, Senior Fellow of Visual Strategy, to discuss how high-quality visual content connects your audience to your brand and more effectively tells your brand story.

What you’ll learn:

About the author

Amy Baillett
Amy Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist to several boards, and is an award-winning and best-selling author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Read more by Amy Baillett
Let's get started
What challenge are you working on? We'd love to help.