Skip to Main Content

You’ve Written a Diversity Statement. Now What?

Discover how incorporating identity can help your organization back up your diversity statement with concrete action — and benefit your bottom line.
Date published:
You’ve Written a Diversity Statement. Now What?

If you’re reading this, it’s likely your brand has made or wants to make a commitment to diversity, equity, and inclusion (DE&I). But how well do you understand the identities of your consumers?

Without a true understanding of identity, it will be impossible to fulfill a commitment to DE&I. Luckily, there are steps your brand can take to become more inclusive of consumers who have often been overlooked.

How brands benefit from being more diverse, equitable, and inclusive

The most obvious benefit of greater inclusivity is that brands open themselves up to reaching many more consumers, given the fact marginalized groups account for a significant portion of the population and market. On top of missed market opportunities, brands also risk losing their most potentially loyal customers.

The brands that succeed in understanding identity stand to gain significant financial benefits — but more importantly, they can be leaders in moving the needle on societal change.

Ready to build deeper connections with all of your customers?

Discover how incorporating identity can help your organization back up your diversity statement with concrete action.

What you’ll learn

  • The ways that brands responded to demands for social justice in 2020.
  • The psychological, individual, and social implications of identity,
  • How inclusivity is defined, and what inclusive branding looks like in practice,
  • The difference between identity and demographics,
  • How an understanding of identity benefits brands,
  • The challenges involved in pursuing diversity, equity, and inclusion as a brand,
  • 4 steps for mapping out a more diverse, equitable, and inclusive future for your brand and the world, and more!

About the author

Collette Eccleston
Collette has over 10 years of experience conducting behavioral science research. As SVP of Material's Pragmatic Brain Science Insitute, she specializes in applying behavioral science theory and methods to market research. Prior to her career in market research, Collette was a professor of psychology at Syracuse University where her work addressed stereotypes, attitudes, identity, and group interaction. Collette received a B.A. in Psychology from Columbia University and a Ph.D. in Social Psychology from the University of California, Santa Barbara.

Read more by Collette Eccleston
Let's get started
What challenge are you working on? We'd love to help.