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Design research practices tangible, human-centered design methodologies to understand people’s current and desired experiences at every moment they intersect with a brand or product.
Design research solves important challenges for companies pursuing an innovation agenda by surfacing critical moments when bonds can be forged or broken:
- Identify potential for brand stretch
- Surface opportunities to drive incremental and radical innovation through the lens of desirability
- Deliver experience principles that empower teams to drive action with conviction
Key benefits of design research include:
- Future-proofing product and service experiences
- De-risking and bringing prioritization to the innovation roadmap
- Moving innovation teams from ideation to action
Approaches
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Design Innovation Deep Dives
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Experience Journey Mapping
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Prototype and Product Concept Testing
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Participatory Observation
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Service Design
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UX Testing
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Workshop Sprints
