RESOURCES
Latest thinking on experience + data platforms
How to Build Fandom for Your Brand
Fandom is where passion meets community and informs identity. Brands who want to nurture this kind of engagement need to understand the nature of fandom itself.
Stop Trying To Create Loyalty, Start Creating Habits
True innovation is fueled by science. Discover how insights work can set your loyalty program up for greater success.
Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth
Understanding how fundamental human needs drive consumer decisions can help companies build and market products consumers come back to.