RESOURCES
Latest thinking on innovation
2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators
Innovation professionals sense an uphill battle to building robust pipelines. Our research reveals some unexpected drivers of the year ahead.
Getting to Breakthrough: A Holistic Approach to Innovation Strategy
Don't leave the future of your business to chance. Learn more about Material's holistic approach to brand innovation strategy.
Mastering Jobs To Be Done: A Customer Segmentation Framework
"Jobs To Be Done" is a simple framework for thinking about how to meet your customers' needs. Leverage JTBD to get your brand "hired".