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Essential for authentic brand engagement with customers, effective use of social supports customer retention, builds advocacy, cements identity and opens pathways for customer led innovation.
Approaches
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Social Strategy
Designed to build advocates and positive sentiment, social strategy relies on content strategy, audience profiling, message development and ongoing measurement and analysis.
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Influencer Partnerships
Credible voices drive awareness and sales.
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Community & Cultural Engagement
Build brand love and leverages trend monitoring and social listening.
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Measurement
Organic performance, mentions sentiment and share of voice informs brand actions.
