Why Material

The combination of deep qualitative research expertise with quantitative methods solve for pressing and complex UX challenges. Our research translates to action—not just conclusions.

Pace of play
We put the rapid in rapid research, with the unique ability to source hard-to-reach audiences and find results faster.
We speak engineer
And designer. And product lead. We’re experts in quantitative techniques, easily integrating studies designed on platforms like Qualtrics to apply testing and analysis to each team’s goals and initiatives.
The bigger picture
We flank our data scientists and researchers with strategists, pegging the implications of our findings to larger business goals and next-best actions.
Global reach
We carry a wealth of experience conducting research across the globe, plucking insights from audiences big and small.

Client Stories

Improved experiences
Material translated a major retailer’s brick-and-mortar experience to digital platforms, yielding higher conversion rates and further growth opportunities
Future readiness
Conducting a qualitative review of State Farm’s emerging tech, Material analyzed cross-organizational perspectives to create a multi-year roadmap for the company’s connected car experience.
Digital transformations
Our experts reimagined the Yamaha customer experience, revamping the eCommerce platform around actionable usability and prototype testing.
Added capacity
Material facilitated a tech leader’s ability to create rapid studies, conducting evaluative and generative research to inform everything from recruiting practices to project management.

Our Perspectives

The new wave of UXR
User-centric and research-intensive, modern UXR relies as much on the human experience as emergent technology.
Our 5 core UXR values
Through empathy and immersion, we serve clients as an unbiased UX partner that sees the world through both the eyes of the audience and the client.
Using social analytics for rapid UX insights
Social listening is an agile, cost-effective method that reveals brand awareness and identifies growth opportunities by paying attention to voices in the market. Find out how Material's use of social listening and other science-based approaches unlocks the secrets of human behavior.
Six rapid UX research tools for quick insights
In the fast-paced world of digital product development, speed really is of the essence when you need to understand the user experience. Discover six FAST UX research techniques that are key to informing design decisions and empowering your team to improve the user experience.

About Us

Material is a global strategy partner that combines deep human insights with modern technology—a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design and build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Let’s Talk.

Our team of UX researchers and data scientists is ready to listen. Send us a note and tell us about the challenges in front of your team.

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