{"id":10852,"date":"2026-04-07T21:23:33","date_gmt":"2026-04-07T21:23:33","guid":{"rendered":"https:\/\/www.materialplus.io\/sg\/?p=10852"},"modified":"2026-04-07T21:29:55","modified_gmt":"2026-04-07T21:29:55","slug":"gen-z-singapore","status":"publish","type":"post","link":"https:\/\/www.materialplus.io\/sg\/perspectives\/gen-z-singapore","title":{"rendered":"Understanding Gen Z Singapore: Work, Culture, Brand Expectations + More"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":30,"featured_media":10853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"discipline":[16,30,32],"industries":[],"perspective-category":[18],"services-category":[90],"class_list":["post-10852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","discipline-analytics-insights","discipline-market-customer-insights","discipline-behavioral-science","perspective-category-article","services-category-strategy-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Gen Z Singapore | Material<\/title>\n<meta name=\"description\" content=\"Explore how Gen Z Singapore is reshaping work, culture, and brand trust\u2014and the lessons organizations must learn to keep pace. 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